
Our People

Alicia O'Brien, Operations Director
Role at Crossland
Alicia manages the day-to-day operations of the business and improves processes and procedures as Crossland grows its team and practice.
Expertise
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Managing day-to-day operations of the business
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Organizing and coordinating all aspects of meetings and events
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Developing and improving policies, processes, and procedures
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Maintaining client and vendor relationships
Experience
Event and Meeting Planning: over ten years’ experience planning and managing meetings for large pharmaceutical companies and social events across the country.
Operational Improvement: creates and implements scalable operational solutions to more effectively meet business needs.
Client and Vendor Relations: proactively maintains and fosters client and vendor relationships ensuring excellence in operations, contracts and deliverables, and service.
Project Management: understands current and future project needs, assists in coordinating resources, and proactively manages status to achieve overall project success.
Education
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B.A. in psychology from Villanova University
Little-Known Facts
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Loves being a mom to both a sweet baby girl and a giant Newfoundland named Merlin
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Closet sports talk radio junky
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#1 on the short list to be Bon Jovi’s air drummer
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Raised in Mississippi and well skilled in the art of cooking a southern breakfast