
Our People

Dan Briody, Business Partner
Role at Crossland
Dan provokes simplicity and candor by helping clients create edgy marketing and communications strategies that tell their real stories.
Expertise
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Identifying audiences and crafting relevant messages
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Delivering compelling and persuasive written materials to broad markets
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Enabling good verbal and visual design
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Asking powerful questions to achieve clarity of communications
Experience
Writing: Dan was an award-winning technology journalist during the salad days of Silicon Valley, where he worked as an editor and columnist for InfoWorld. Dan later wrote for the iconic tech magazine of the late 1990s, Red Herring.
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Published his first book, The Iron Triangle, in 2003. The book landed on several best-seller lists, and led to a series of high-profile media appearances, including a spot in Michael Moore's movie, Fahrenheit 9/11.
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Has appeared on a number of national broadcasts, including The Today Show, Nightline, The NewsHour with Jim Lehrer, Countdown with Keith Olbermann, and NPR's Fresh Air.
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In 2004, Dan published The Halliburton Agenda, a detailed account of Halliburton, the oil services and logistics company formerly run by Dick Cheney.
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Has written freelance articles for a variety of magazines, including Martha Stewart Living, Golf Digest, BusinessWeek, MSN, and Inc.
Communications: because of his frustration with the contentious and often counter-productive relationship businesses have with the media, Dan joins forces with some of the most talented writers, print and web designers, publishers, and video production crews in the world to help companies tell their own stories.
Education
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B.A. in English and Philosophy from Boston College
Little-Known Facts
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Expert whistler
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Devoted father
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Occasional athlete
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Incessant conversationalist