
Our People

Reynold Khachatourian, User-Experience Specialist
Role at Crossland
Rey focuses on customer experiences by connecting companies with their target audiences. Rey builds our clients' human centered design capabilities so they can deliver maximum value and measurable impact for their customers, shareholders, and employees.
Rooted in core consultative, research, and analytics philosophies, Rey fuses audience needs with business goals and technology capabilities, creating compelling brand relationships for our clients.
Expertise
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Customer Experiences (physical, digital, organizational): strategy, design, execution
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Product and Program Design and Delivery
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Solution Architecture and Technology Consulting
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Analytics, Dashboards, and Business Intelligence
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Information architecture and content management
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Search (technologies, interfaces) and semantic web
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Innovation and exploration programs
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Mobility (handhelds, tablets) and social network analysis
Experience
Product Design and Delivery: Strategy, modeling, and transformation for large nonprofit portfolio, including dozens of simultaneous new products for varied technology and demographic targets.
Information Management: Strategy, modeling, and launch of an ambitious Enterprise Information Management initiative for a Fortune 50 company, as a baseline for deep business analytics capabilities.
Mobility: Roadmap, design, and execution of award-winning mobile apps for a sports news company.
Education
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B.A. in political science from the University of Southern California
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B.A. in international relations from the University of Southern California
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J.D. from Loyola Law School
Little-Known Facts
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Fanatic USC Trojan fan and alumnus. Fight On!
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Has a treasure trove of "useless knowledge" and is the ideal Trivial Pursuit partner
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Obsessive backgammon player, accepting all challengers