
Services and Expertise
Stakeholder Engagement

Your stakeholders are your new brand managers. Their influence extends to product design and the implicit (and explicit) right to do business. We help organizations develop a shared leadership approach to their engagement strategy at a local, regional, and global level. Whether focusing on influencer strategies across an organization or covening global, multi-stakeholder groups to innovate on new strategies or address social and environmental challenges, we bring global experience and expertise to the evolving relationships between and among stakeholders.
"The Crossland team is expert at reading the room—identifying enablers and disablers—and on the fly, adapting the strategy to engage the people and bring them into the mix."
-David Yaun, VP, Marketing and Communications, IBM
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